Everyone had at least one of them. You remember, that teacher who put you to sleep. He or she rambled on and on. They used the same monotonous voice. No excitement. No end to the lecture.  They spoke in seemingly endless sentences that really had no meaning. Think of the teacher in “Ferris Bueller’s Day Off” who put all of his students into a stupor.

Unfortunately, there are some content writers like that.  Their sentences are long and boring. Their paragraphs are endless.   They use hundreds of words without really saying anything at all.  They think that longer is better.

Not with content, it isn’t.

Here are some rules of thumb to remember when it comes to writing content [...]

Why should people read your articles? What good is it going to do them to read what you have written? If you can’t answer these questions, then you haven’t written a good article.

Let’s face it. People are busy these days.  They have work. They have families to take care of. They don’t want to spend time reading articles that aren’t going to give them anything in return.  That is why you have to give them a reason to read the articles.  You have to give them something that repays them for the time they spent to read it.

There are five main types of articles that people love to read [...]

Did you know that most people are too busy to read beyond an article’s opening paragraph? That’s why it’s so important to write a good one. If the opening paragraph of your article isn’t good, the person won’t bother reading the rest of it. That may be the reason why writers just don’t know how to write our articles’ opening paragraphs. Do you have this problem? You are not alone. But once you have read my article, you are going to find writing your opening paragraph much easier. I am going to give you the steps that are needed to write a great opening paragraph every time [...]

Chances are that you have come across at least one recently. The title of an article catches your eye. It promises great things. It has information that you can use. But when you open up the article, you are disappointed. There’s no organization to the article. You don’t know where one idea starts and another one ends.  There are no subheadings to tell you what to expect.

I don’t know about you, but when this happens to me, I don’t even bother reading it.  I simply don’t have the time to pick through the ‘side dishes’ of the article. Give me the meat and let me devour it, then get on my way.

Lack of organization is one of the main reasons articles don’t get read.  People want to get to the gist of the article. They want to know what those tips are. They want them to be well thought out. They want them to be readable [...]

You have mastered the art of writing articles that people want to read. Now comes the hard part. You have to come up with a headline. Something that is going to jump out at them. Something that will make them want to read more. Something that reaches out and grabs them and doesn’t let go [...]