The Example

The following example is a corporate website for Montreal based accountant who offers personalized tax services for individuals as well as small business owners. It has been built using the RichWP FrameWork along with the #1 Corporate Design Template, the RichBIZ child theme.

What Happened?

First you have probably noticed the minimal design which integrates the green and grey of the logo to communicate the overall clear corporate identity of the company. Then your focus changes over to the main headline which states exactly the main service of the business. After that you probably notice the call to action, the “Get Started Now” button.

After about 5 to 10 seconds you start reading the text in the main box or scan the headlines in the lower boxes from where you dig further into what this company has to offer.

The Result

This example shows what a solid corporate website design should accomplish and how it takes your potential customer by the hand and clearly communicates where to take action or where to explore your offer further.

Here is what Allan, the owner of Better Tax Services has to say about RichWP:

I purchased my RichWP theme from Felix to launch the website for my business. My web knowledge is very limited and Felix coached me and gave me the courage to run my website on my own. He had many valuable tips on how to structure my site and which words to use.

When I did have questions, Felix was always there to answer them promptly. I highly recommend RichWP to anyone looking for a WordPress theme. His after-sales service is exceptional!

If you are looking for an affordable Corporate Design Template which is based on a solid CMS (Content Management System) that you can easily tweak your Message and Design, I highly suggest you have a look at either the RichBIZ or RichCORP Business Themes for the WordPress Platform. If you have further questions or need help and advice to getting your business website up, contact me: felix@richwp.com.

Those early birds usually have amassed a lot of general knowledge about your market and what is needed in your market.

Listen to them carefully. Let their requests and complaints guide you. Build a relationship with them and improve your products accordingly. Start listening, solve their problems, and serve their needs.

These early birds will talk about your endeavours and more importantly about the customer service you provide. Good customer service is the best marketing tool. Good customer service involves relationship building.

If you do this, you will be feeling the pulse of your market and accelerating the development of your business. As such, you have the potential to strike it big.

They tell you to go for the niches. If this is such a sound strategy, why aren’t they implementing this strategy themselves? Why are they selling “internet marketing” and “get rich quick” products in a highly competitive market instead of developing niches like they advise?

So, what area offers more possibilities to make money? Where is more value being created? In highly competitive markets where people are quite willing to spend their money or in little niches and upstart markets with no competitors?

Can carving out and dominating an underserved niche truly work? Yes, it has been done before, but creating a market from scratch is an uphill battle; it takes a lot of time and is therefore a gamble that has unidentifiable variables.

Obviously, possible profit lies where the money is and where people spend their money, i.e., in competitive markets. If a market contains a lot of competition, you can be sure that this market is hot; thus, money can be made.

On the Internet, the playing field is levelled. Shift your mindset; go into those markets and make better products than everybody else. Make products that provide value. Take action, and get a start.