Those early birds usually have amassed a lot of general knowledge about your market and what is needed in your market.

Listen to them carefully. Let their requests and complaints guide you. Build a relationship with them and improve your products accordingly. Start listening, solve their problems, and serve their needs.

These early birds will talk about your endeavours and more importantly about the customer service you provide. Good customer service is the best marketing tool. Good customer service involves relationship building.

If you do this, you will be feeling the pulse of your market and accelerating the development of your business. As such, you have the potential to strike it big.

They tell you to go for the niches. If this is such a sound strategy, why aren’t they implementing this strategy themselves? Why are they selling “internet marketing” and “get rich quick” products in a highly competitive market instead of developing niches like they advise?

So, what area offers more possibilities to make money? Where is more value being created? In highly competitive markets where people are quite willing to spend their money or in little niches and upstart markets with no competitors?

Can carving out and dominating an underserved niche truly work? Yes, it has been done before, but creating a market from scratch is an uphill battle; it takes a lot of time and is therefore a gamble that has unidentifiable variables.

Obviously, possible profit lies where the money is and where people spend their money, i.e., in competitive markets. If a market contains a lot of competition, you can be sure that this market is hot; thus, money can be made.

On the Internet, the playing field is levelled. Shift your mindset; go into those markets and make better products than everybody else. Make products that provide value. Take action, and get a start.